Mailing Lists 101
featuring the following topics
What Every Media Buyer Needs to Know.
The Easy Way-Mail Compiled Prospects.
The Harder Way-Mail Direct Responders.
"Comprehensiveness" is not necessarily a good thing.
WHAT IS BETTER?
Joiners for Clubs & Groups
List Quickies
featuring the following topics
With So Many CHOICES. Which Lists Should You Use?
BASIC Tip: Avoid buying your lists based solely on price.
Don't just buy "a" list. Start a relationship.
Work with a good Traditional List Broker.
Buying Customers, Buying Media
featuring the following topics
Why be in a Direct Mail Business Anyway?
OK, Customers Have a Value...Which Customers Should I Buy?
"The Computer Model Knows Best!"
A Plan? My List Broker Told Me..."No One Can Predict Response Rates."
Buying Lists On-Line.
Cosmetics, Food, Music & Book Offers
featuring the following topics
The Negative Option Club Model.
Orders People Want.
A Club Sounds Like Hard Work.
So, Exactly How Many New Customers Would You Like Today?
featuring the following topics
Finding New Customers.
Do You Mean I Have a Choice in Customers?
"What? Why Aren't All Customers Created Equal?"
I'll Take 72,000 New Customers, Please...
So, WHICH NEW Customers Would You Like Today?
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